Year-long campaign helps people know more about their food from farm to fridge with online resources and Know Your Food Adventure giveaway

LONDONDERRY, N.H., Jan. 27, 2012 /PRNewswire/ -- This year, Stonyfield is making it easier to get to know more about the food we eat.  The world's leading organic yogurt maker is launching a year-long Know Your Food campaign aimed at helping people get to know more about the what's really in the foods in their refrigerators, freezers and pantries. At a time when the origins and ingredients of what we eat are becoming increasingly hard to decipher, Stonyfield is offering tools and resources to help empower people to make the best food choices for themselves and their families.

(Photo: http://photos.prnewswire.com/prnh/20120127/NE42907 )

(Logo: http://photos.prnewswire.com/prnh/20080505/STONYFIELDLOGO )

The Stonyfield Know Your Food campaign kicks off with a new website www.IWillKnowMyFood.com, where people can learn about the farm-to-fridge journey and why what we eat matters.  The site will feature a frequently changing roster of food, agriculture and health experts offering insights into how food is produced, what's really in the things we eat, and how all of this impacts our bodies, our communities and our planet.  The site also showcases a selection of short mini-documentaries for people to watch and share with friends and family. 

"We all know the saying – you are what you eat. Today, with the overwhelming variety of food choices available, it's important that people have resources to help them understand how what they are putting in their bodies impacts their health, from helping boost energy to preventing disease and more," said Ashley Koff RD, author of Mom Energy and contributor to the Stonyfield Know Your Food campaign website. "It's so important for us all to know the truth about our food and feel empowered when we make quality food choices."

To celebrate the launch of the Stonyfield Know Your Food campaign, people are invited to log on to www.IWillKnowMyFood.com and enter a photo of their refrigerator for a chance to win a Know Your Food Adventure including four nights at a bed and breakfast in Vermont, complete with organic breakfasts, real-life farm experience, and an abundance of information about organic farming. The winner will also get a fridge makeover, including a consultation with a nutritionist, a year's worth of free Stonyfield Organic products and a $500 shopping trip to stock the fridge and pantry with healthy food!

"It's no wonder people are hungry for knowledge and seeking food sources they can trust, with the abundance of studies proving that chemical agricultural practices are harming us and the planet," said Stonyfield Co-Founder and Chairman Gary Hirshberg. "It's clear that we're in a time when, more than ever, people want to know everything possible about their food. Stonyfield got its start as a nonprofit sustainable farming school and we see this campaign as yet another extension of our roots."

The Stonyfield Know Your Food campaign will last throughout 2012, with new and fresh information updated frequently, as well as additional contests and interactive features to come. To stay informed, sign up for updates at www.IWillKnowMyFood.com.

Learn more about Stonyfield and its organic yogurts and dairy products at www.Stonyfield.com and www.Facebook.com/StonyfieldFarm.

About Stonyfield

Stonyfield, celebrating its 28th year, is the world's leading organic yogurt company. Its certified organic yogurt, smoothies, milk, cultured soy, frozen yogurt and ice cream are distributed nationally. The company advocates that healthy food can only come from a healthy planet. Its use of organic ingredients helps keep over 200,000 farm acres free of toxic, persistent pesticides and chemical fertilizers known to contaminate soil, drinking water and food. To help reduce climate change, Stonyfield offsets all of the C02 emissions generated from its facility energy use. The company also started a nonprofit called Climate Counts (climatecounts.org) which shows people how they can help fight climate change by the way they shop and invest. Stonyfield also donates 10% of its profits to efforts that help protect and restore the Earth. For more information about Stonyfield Farm, its products and initiatives, visit www.stonyfield.com or follow Stonyfield on Twitter @Stonyfield and on Facebook www.facebook.com/StonyfieldFarm.

 

 

 

 

 

 

 

SOURCE Stonyfield

Back to top

RELATED LINKS
http://www.Stonyfield.com

NEW YORK, Jan. 12, 2012 /PRNewswire/ -- Palladium Equity Partners, LLC (together with its affiliates "Palladium"), a private equity firm based in New York, is pleased to announce today that it made a follow on investment in Sahale Snacks®, a Seattle-based producer of premium all-natural snacks.  Terms were not disclosed.  Palladium has held a significant minority stake in Sahale Snacks since 2007. 

"We are excited to extend our commitment to Sahale Snacks®, and look forward to partnering with the management team on several promising growth initiatives for 2012 and beyond," said Yue Guan, Vice President of Palladium. "Sahale's highly-differentiated offerings place it in a strong position to capture significant opportunities in the fast-growing $3.6 billion market for snack nuts and seeds. The company has more than doubled in size since our initial investment, and we expect substantially more growth as Sahale adds new products, increases distribution, and further penetrates existing sales channels."  

Sahale Snacks offers unique mixes of premium nuts and dried fruits tossed with a hint of carefully crafted spices in an easy, portable snack pack. The company uses whole ingredients, like cashews, almonds, and pecans, then combines them with naturally dried and preservative-free fruits and finish with a touch of rich flavors using spices, such as orange blossom honey, lemongrass, or pure ground Madagascar vanilla bean. 

In an effort to make Sahale Snacks more accessible to a broader base of consumers, the company achieved Certified Gluten Free status in 2011.  This allows those with gluten intolerance and Celiac disease to enjoy the product with confidence.  Recently the products and plant were also certified by KOF-K, whose emblem is the internationally recognized trademark of KOF-K Kosher Supervision, one of the foremost kosher certification agencies in the U.S.

Sahale Snacks® launched its first products in January 2004, at a small grocery store in Seattle. Today, Sahale's products can be found in over 20,000 locations nationwide across multiple channels including Starbucks, Costco, Kroger, Safeway, Whole Foods, REI and a wide range of hotels, health clubs and specialty retailers. Sahale Snacks was represented by Partnership Capital Growth, a full-service boutique investment bank that focuses exclusively on the healthy, active and sustainable living marketplace.

"We are pleased with the continued support from our partners at Palladium," said Eric Eddings, President and CEO of Sahale Snacks. "With our recent and continued investment in talent, innovation and execution, we are accelerating our internal and external go to market initiatives. This new round of investment will allow us to increase our current facility and processing capabilities, as well as capitalize on our consumer insights accelerating our investments in building the awareness and velocity of the Sahale Snacks brand." 

About Sahale Snacks, INC. (www.sahalesnacks.com)

Sahale Snacks was founded in Seattle in 2003 by Josh Schroeter and Edmond Sanctis after climbing Mt. Rainier and enduring days of uninspiring trail mix and energy bars. The two friends set out to create a natural and healthy snack that tasted great. The company follows a simple philosophy: Start with natural whole foods, add a dash of culinary magic and offer busy consumers convenient, delightful, healthy snacks. Sahale Snacks is dedicated to helping people "Snack Better™."

About Palladium Equity Partners, LLC (www.palladiumequity.com)

Palladium targets investments in business services companies, as well as in financial services, consumer/retail, food/restaurants, healthcare, industrial and media businesses.  Palladium has a focus on companies that are well-positioned to capitalize on the fast-growing U.S. Hispanic market.  The principals of Palladium have directed investments of $1.5 billion of equity in 50 portfolio companies over the last two decades.

This press release may contain "forward-looking statements" within the meaning of U.S. federal securities laws, which reflect Palladium's current views with respect to, among other things, general market trends and operations and financial performance (including the operations and financial performance of Sahale Snacks). These forward-looking statements may be identified by the use of words such as "outlook," "believes," "expects," "potential," "continues," "may," "will," "should," "seeks," "approximately," "predicts," "intends," "plans," "estimates," "anticipates" or the negative version of these words or other comparable words. Such forward-looking statements are subject to various risks and uncertainties. Accordingly, there are or will be important factors that could cause actual outcomes or results to differ materially from those indicated in these statements. In particular, statements regarding the additional investment by Palladium in Sahale Snacks described herein is subject to a number of risks and uncertainties. Palladium does not undertake any obligation to publicly update or review any forward-looking statement, whether as a result of new information, future developments or otherwise. 

This press release does not constitute an offer to sell or a solicitation of an offer to buy any interests in any investments funds or other products sponsored and/or managed by Palladium. Investors are encouraged to contact Palladium with any questions or for additional information concerning this transaction and the risks and uncertainties associated therewith.

 

SOURCE Palladium Equity Partners, LLC

Back to top

RELATED LINKS
http://www.palladiumequity.com